Privacy Policy

​Effective Date: June 2, 2026

1. Introduction
Welcome to SJ Pools, Inc. ("Company," "we," "our," or "us"). We respect your privacy and are committed to protecting it through this Privacy Policy. This policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.sjpools.com, use our services, or interact with us in any way.

By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree, please refrain from using our services.

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2. Information We Collect 
We collect different types of information, including:
- Personal Information: Name, email address, phone number, mailing address, payment details, and other personally identifiable information when you fill out the form on our website or make a purchase on our website.
- Non-Personal Information: Usage data collected via cookies and tracking technologies.
- User-Generated Content: Comments, reviews, or other content you submit.

We collect information through forms, cookies, analytics tools, and direct interactions.

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3. How We Use Your Information
We use the collected information for the following purposes:
- To provide and improve our services
- To personalize user experience
- To process transactions
- To send updates, newsletters, and/or promotional materials (you can opt out at any time)
- To comply with legal obligations
- To protect against fraud or unauthorized activity

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4. How We Share Your Information  
We do not and will never sell your personal information. However, we may share your information with:
- Service Providers: Third parties that help us operate our business, such as payment processors and hosting providers.
- Legal Authorities: When required by law or to protect our rights and interests.
- Business Transfers: In case of a merger, sale, or acquisition, your data may be transferred.

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5. Your Rights and Choices
Depending on your location, you may have the following rights under applicable laws such as GDPR and CCPA:
- The right to access, correct, or delete your personal information.
- The right to opt out of marketing communications.
- The right to data portability and restriction of processing.
- The right to withdraw consent at any time.

To exercise these rights, contact us at social@firstdayinc.com

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6. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to enhance user experience and analyze website performance. You can manage cookie preferences through your browser settings.

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7. Data Security
We implement reasonable security measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

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8. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices. We encourage you to review their policies before sharing information.

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9. Children's Privacy
Our services are not intended for individuals under the age of 18 (or the relevant age in your jurisdiction). We do not knowingly collect data from children.

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10. Changes to This Privacy Policy  
We may update this policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of our services after changes constitutes acceptance.

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11. Contact Us 
If you have any questions or concerns about this Privacy Policy, please contact us at:
First Day Social
social@firstdayinc.com 

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12. Jurisdiction-Specific Notices 
- For California Residents (CCPA Notice): You have the right to request disclosure of data collection and deletion practices. Contact us to exercise your rights.
- For EU Residents (GDPR Notice): We process your data under legal bases such as consent, contract necessity, and legitimate interests. You have the right to lodge complaints with your local data protection authority.